Brachman Associates: Building Shareholder and Brand Value for Old Economy and New Economy Companies

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About Us

Brachman Associates, Inc.

Management Consultants

  • Clients range from Top Fortune 50 market leaders to emerging technology venture-capital supported companies. Experience are in these markets: Pharmaceuticals, Biotechnology, Personal Healthcare, Information Systems/Database Marketing, Consumer Packaged Goods, Food/Beverage, Franchising, Transportation/Logistics, Government Markets, Publishing and Consumer Retailing.

Fred Brachman, President and CEO, is an internationally recognized consultant working with management and investors to increase Portfolio, Brand, Customer and Shareholder Value.


  • Project management
  • Partnering and Alliances
  • Competitive and Brand Positioning (for Market Leadership)
  • Brand Strategy
  • Market and Business Intelligence
  • Shareholder Value Development
  • Channel Management
  • Portfolio Planning (Products, Services, Technologies, Intellectual Property, Assets, Brands)
  • Organizational development and management conflict resolution for growth and profitability

Clients: Glaxo, Bristol-Myers Squibb, J&J/Janssen, Ciba-Geigy, DuPont, Federal Express, Coors, Coca-Cola, Mars, Sybase, IBM, RJR Nabisco, Imasco/Hardee's, Xerox, Kodak, and Grand Metropolitan/Burger King, Purdue Pharma, Akzo Nobel Diosynth, North Carolina Community College System Economic Development.  Also, 50% of clients include small startup high technology and consumer products companies as well as nonprofit associations.

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